We ran a closed beta with a cohort of real users over 90 days. No paid acquisition, no influencer seeding — just people who found us organically and wanted to try something different. Here is what we found.
68% D7 retention — compared to an industry average of 25-30% for dating apps. Users came back after a week at more than double the rate of the incumbents.
3.4 sessions per user per day in the beta cohort. People were not just opening the app once. They were coming back throughout the day.
91% would recommend based on post-session NPS surveys. The product is earning genuine advocacy, not just downloads.
The most telling stat: 18-minute average session length versus a 6-minute industry benchmark. That gap is the gamification working. When every session earns you something — XP, a level up, a new match through a face-off — you do not want to close the app.